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img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=729135073960064ev=PageViewnoscript=1" Platform Services Clients Who We HelpBlog Contact Client Login BLOG FOR PRACTICAL SHOPPER MARKETERS Tweet 0 How to Strategically Leverage RMN Investments Most CPG marketers are facing pressure to invest more and more into retail media each year. This pressure is not about to lessen any time soon. According to EMARKETER forecast , total US omnichannel retail media spend will total almost $60Bn this... Read More Tweet 0 7 Shopper Marketing Thought Leaders You Should Follow The world of shopper marketing is dynamic and getting more technical and complex by the day. To help us make sense of it all, many of us seek opinions and advice from industry experts and thought leaders. Read More Tweet 0 Shopper Marketing Operations Manager Job Description Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, I wrote why shopper marketers are perfect candidates for emerging marketing ops roles. One of my clients reached out recently and asked for a deep... Read More Tweet 0 What is a Shopper Marketing Event? Omnichannel shopper marketing is a dynamic, constantly evolving discipline. It sits in between and overlaps with brand management, sales, e-commerce and media teams. This makes shopper marketing very diverse and full of nuances and gray areas. Read More Tweet 0 Shopper Marketing Actuals - Why Are They So Elusive? Do you struggle with actualizing your shopper marketing events? You do? Well, you should feel good, at least you are trying. When we engage with CPG clients, we find that actualization is often such a huge pain that some organizations don’t even... Read More Tweet 0 Omnichannel Shopper Marketing Mind Map And 5 Ways To Use It The omnichannel shopper marketing job is a tough one (I wrote about it at length in this post ), and it’s getting more complex and technical each year. This shifting playing field got to a point where shopper marketers have a hard time explaining ... Read More Tweet 0 Why Managing Coupon Spend Should Be Shopper Marketers’ Strategic Priority The vast majority of CPG marketing teams use shopper incentives in the forms of coupons and rebates to enhance their shopper marketing campaigns. Read More Tweet 0 Shopper Insights 101 - what they are and why they matter Success navigating the ever-evolving, hyper-competitive landscape of the consumer-packaged goods (CPG) industry isn’t about making assumptions — it’s about being fully informed. Utilizing data and insights is crucial for making knowledgeable... Read More Tweet 0 8 Easy Ways to Make Shopperations Work Harder For You Shoppperations is a software-as-a-serivice, subscription-based application, which means that it is used by multiple companies. While the software looks the same for all clients when it’s freshly deployed out of the box, later, it is meticulously... Read More Tweet 0 Shopper Marketing in The Metaverse - Does It Have Potential? In the midst of the pandemic, we witnessed a remarkable surge in digital experiences, ranging from the explosive rise of grocery e-commerce, rapid adoption of teleconferencing, mainstream adoption of remote work and online collaboration , Read More All posts Next Posts by Topic Shopper Marketing Best Practices (74) Insider Scoop (40) Shopper Marketing Tools & Tech (40) Shopper Marketing 101 (21) Shopper Marketing Trends (17) Podcast (10) Startup Life (10) Shopper Marketing Conferences (8) Shopper Marketing Hero (8) Shopper Insights and Analytics (7) Vlog (6) Shopper Marketing Agency (5) Shopper Marketing Tactics and Vendors (5) Shopperations Product Updates (5) CPG eCommerce (3) In-Store Marketing (1) Retail Media (1) Shopper Marketing Examples (1) see all Popular Posts How to Calculate Shopper Marketing ROI Posted on May 09,2023 Shopper Insights 101 - what they are and why they matter Posted on October 04,2023 7 Shopper Marketing Thought Leaders You Should Follow Posted on March 11,2024 Subscribe to Email Updates Service Agreement Privacy Policy Sitemap © 2024 Shopperations Research & Technology...